A rapidly growing health insurance company specializing in Medicare Supplement approached Insight to help address gaps in the information available to the CEO. The project was quickly adopted by the actuaries, who saw an opportunity to improve their statutory filings with automated calculation of loss ratios.
When the marketing department realized that loss ratios were available for the sales channels, from the agency right down to the individual agents, they quickly used it to manage and improve the quality of sales. Even though the data would not be statistically credible at an individual level, it proved invaluable in managing sales quality and providing feedback to agents.